Honey, letís go check out the divorce expo
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11th May 2012, 12:53 AM #1
Honey, letís go check out the divorce expo
Honey, let’s go check out the divorce expo
The concept of the divorce expo, that boasts of freedom parties, merchandise, beauty treatments, spa vacations and dating agencies, is the new face of the divorce industry
If there can be wedding expos, automobile expos, or even the yucky toilet ones, then why not the divorce expo? New York hosted its first-ever divorce expo titled, 'Start Over Smart' recently, which was organized by the mother-daughter duo, Nicole Baras Feuer and Francine Baras. They got the idea from a similar divorce expo they attended in Paris in 2010. Feuer, who has been through a divorce herself and is now a professional mediator, says, "Divorce is a nightmare. We're here to say you can turn it into a positive experience for you, and for your children".
Divorce as a positive experience - who'd have thought of that a couple of years ago? The word 'divorce' invokes a certain sense of stigma. Besides being a Scarlet Letter of sorts, it is also a harbinger of personal and financial doom. By the time the dark industry of divorce lawyers, custody battles and therapists swoops in, one has already seen the rolling end credits and a big fat 'the end'. It is also said that women are the worst hit, what with minimal financial security and society's harsh stance against ageing.
But the 21st century has already witnessed the divorce cake and the divorce ring, and with the coming of the expo, the message is loud and clear - one's got to start over, smart. The Parisian divorce fair was called, 'New Start', the Italian one was titled "Ex? Punto e a capo", meaning "Ex? Stop, and start again" and the two-day fair in Vienna was called, "New beginning".
The divorce expo treats the end of a marriage as anything but the end. With almost half the marriages in US, Austria and Paris dissolving, the expo, much on the lines of a marriage-expo, presents the world as a divorcee's oyster. The demographic it's aiming at is clear - women, who comprise 70% of the attendees at these expos, though they also try to include men-only stalls.
More importantly, an expo like this is what's making the divorce industry thrive, one that lacks the grey pallor of the lawyers, psychiatrists, - we're talking about a celebratory industry, one that's especially for the ladies.
This includes walk-in agencies, the speed dating and the online ones. There are industries to urge one back into the dating game and ones to find that right date. The expo also boasts of detective agencies that investigate potential matches. Besides that, there are seminars on topics like "Sensuality Secrets" and "My Formerly Hot Life". The evenings end with cocktail mixers, where everybody can get to know each other and maybe find that 'someone'. Brigitte Gaumet, who organized the fair in Paris, told a publication, "Lots of people going through divorces - and also people getting separated or who are widowed - are looking for information on how to bounce back and to reconstruct," and the expo aims to rehabilitate these people into the romantic game.
The anti-ageing industry makes a marked presence at this event - and why not? After all, the expo has been described by several publications as a 'total cougar party'. From products that boast to reverse your years to plastic surgeons who promise to do away with every wrinkle, this place has it all. Then there are the makeover counters, the hairstylists, the skin-care specialists and the diet and weight loss experts and the anti-cellulite products. Conferences in Paris also included talks on "Plastic surgery's role in re-conquering your image".
Several stalls offer vacations - mostly of the relaxing kind. Think spas and beaches with yogis, acupuncturists, manicurists and nail specialists - basically, every sad person's go-to places. The Italian expo offered art therapy retreats and spa offers to raise self-esteem. Maja Slivnjak, a Slovenian tourist board representative at the Milan expo, spoke about the "the potential economic implications of a growing divorce rate" and offered "regenerative weekends" that could "include cosmetic treatments" for fresh divorcees at several spas.
Most of the expos include stalls that help the attendees throw a divorce party or 'freedom bash'. Just like in the case of wedding registries, the Milan expos offered divorce gift lists, where the friends and family could buy the divorcees presents to celebrate their fresh start. Special divorce bands to replace the wedding ones were offered by jewellery stalls in the US and bakeries offered special divorce cakes for the same.
Last edited by Parasakthi; 29th Sep 2012 at 10:13 PM.
29th Sep 2012, 08:48 PM #2Banned Newbie
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Re: Honey, letís go check out the divorce expo
good article vijigermany